While there is truly nothing new under the sun (it has all been said or done before), there is one thing that is wildly different from the rest.
When you’re telling a story, it has to make sense. The viewer must be able to connect with the story, whether to see themselves within it or to get behind a craft, cause, or community.
How did you get started? What was the catalyst that changed everything for you? Where are you going next? How does this play into your video marketing goals? Outline or storyboard your story to highlight what’s important and stay on track.
A story that resonates with its audience has a hero that evokes empathy. Someone the audience is rooting for or the classic David vs. Goliath scenario.
To ensure that happens, it must be structured properly. Where did they start? What were their obstacles? How were their obstacles overcome? Where are they now?
A desire to get more publicity or sell more products will never connect with the audience. There must be something deeper, something more meaningful, behind a craft, community, or cause. There must be a purposeful motivation that resonates with those who come in contact with it.
Droning on and on about your favorite topic won’t create a true connection. The scope of your story should be acutely focused on what is most impactful and what best represents your mission.
It’s important to be visually and verbally dynamic in how you share your story to spark a memorable attachment. That’s what makes video content so appealing and effective.
A story that isn’t shared will never make a difference. It will never inspire the next generation. It will never affect change. It will never create opportunity. Your story must be shared and amplified to be effective.
A media artist by trade, I have been in the film and videography industry for over 20 years. I earned my education at Ioan Andreescu University of Art & Design in Romania, where I received my Bachelor’s and Master’s of Fine Arts.
Though I’ve worked in the Los Angeles film industry, showcased talents from music to fashion, and helped everyone from entrepreneurs and realtors to tech events and corporations, I wanted to do more. Show more. Inspire more.
Thus World Trailblazers was born.
As a visual creator, I know that stories are what connect people across generations and cultures. Stories are in our TV shows, movies, books, journalism, advertising, etc.
Knowing the how and the who behind a craft, community, or cause establishes a deeper connection between them and the viewer or reader. No longer are they cold and distant entities. They are real people with real challenges and real successes. Just real people with great stories.
Those are the stories I want to share on this platform. And to share them well.
With several decades of combined experience in the ever-changing film industry, my team has learned that “good enough” will never do.
Utilizing the latest audio, visual, and creative tools and technology, we pride ourselves on producing polished, masterful, original, and story-driven content for your craft, community, or cause.
So, what is your story?
Let us amplify your story in a way that enhances the impact for now and for life.