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Unlocking the Future of Brain-Computer Interfaces: A Conversation with Dan Furman, CEO of Arctop
Dan Furman’s journey to becoming the co-founder and CEO of Arctop began in high school, when his curiosity about the human brain was ignited under the mentorship of neurosurgeon Christopher Duma.
One of these early defining moments occurred as Furman witnessed one of Dr. Duma’s open-brain surgeries, during which a Parkinson's patient was gently awakened after an electrode had been threaded in. As Dr. Duma adjusted the electrical stimulation, the patient’s tremors worsened, improved, then vanished, Furman recalls. What started with work on cutting-edge techniques for brain surgery transformed into a career dedicated to understanding and unlocking the potential of the brain.
Furman went on to study neurobiology at Harvard. While Furman initially aimed to pursue medicine, the launch of the iPhone sparked an epiphany that there was only going to be a growing intimacy between the electrical signals of the human body and those of computers. “The brain is electric,” he explains. Furman pivoted to computational neuroscience, a field that perfectly bridged his love for both neuroscience and technology.
Having graduated from Harvard, Furman went on to a small medtech startup specializing in sleep, where he worked with a team to adapt the company’s sleep monitoring device to serve as a brain-computer interface for astrophysicist Stephen Hawking. Hawking’s rapidly progressing disease had hindered his ability to communicate through his “cheek click,” so the team worked on a non-invasive device that could replace its function while maintaining Hawking’s wish to avoid invasive procedures. The technology was eventually not commercialized or made widely available to people suffering from ALS, so Furman went on to do a PhD at the Technion-Israel Institute of Technology’s Evoked Potentials Laboratory under Professor Hillel Pratt in the hope of discovering better methods and techniques that could translate the miraculous potential for BCI technology out of state-of-the-art research laboratories and into real products in anyone’s home. There, together with collaborators Professor Roi Reichart and Professor Hillel Pratt, he became the first in the world to demonstrate that non-invasive brain sensor data could be used to control the movement of individual neuroprosthetic fingers. This level of granularity had never been accomplished before, and proved that brain signals measured from the scalp carry far more information than previously believed.
In 2016, Furman co-founded Arctop with Eitan Kay, whose significant technical skills across software engineering and cybersecurity were a perfect complement to Furman’s skills in computational neuroscience. Their mission was clear: make brain-computer interface technology accessible for everyone. However, making such cutting-edge technology applicable in everyday life required extensive R&D and the development of new analytical methods.
One of Arctop’s foundational discoveries is their patented ‘Brain ID’ system, which can identify every individual’s unique pattern of brain activity through the noise of rapidly changing cognitive and emotional states. This breakthrough allowed Arctop’s algorithms to be finely tuned to each user’s brain, which opened the door for their technology to be used in audience testing for music, movies, and other media. Companies like Sony Music and Jerry Bruckheimer Films leveraged Arctop’s technology to gauge audience reactions in a way that traditional surveys couldn’t.
When the pandemic changed the market and made in-person audience testing products less viable, Arctop accelerated its R&D in development of real-time, remote applications, and transitioned to enabling companies like Endel (the 2020 Apple Watch app of the year) to measure the effect of their content from people at their own home. In the case of Endel, the company’s AI-generated soundscapes effect on user focus levels was measured second-by-second, and the data was used to improve their AI models for audio personalization.
Arctop’s advancements in brain-computer interfacing are now set to power an entirely new generation of human-tech interactions. In 2024, Arctop launched its software development kit (SDK), allowing developers to integrate real-time brain data into their applications. Whether for understanding focus, enjoyment, or intent, Arctop’s technology can now bring a new level of personalization to virtually any digital experience.
For Furman, the applications of BCI technology are limitless. He envisions a world where AI systems not only respond to voice commands but can empathize with their users by recognizing emotions and intent through brain signals. “Imagine a Duolingo that adjusts to your learning style and speed in real-time,” he suggests. Whether it’s enhancing productivity, improving learning outcomes, or even influencing dream states, Arctop is at the forefront of what Furman calls “intuitive, accessible, and secure” brain-computer interface technology.
Furman is quick to point out the ethical importance of data privacy in brain-computer interface technology. At Arctop, user consent is paramount — real-time cognition data is shared only with developers and companies that users explicitly agree to share it with. The company has designed its systems to ensure users remain in control of their personal data.
Furman also emphasizes the importance of developing BCI solutions that don’t require surgery. “Even a theoretically perfect system that can be implanted is a non-goal here,” Furman explains. “What we want is a system that can work for everyone.” Arctop’s non-invasive approach is built on the belief that brain-computer interfaces should be as accessible and easy to use as smartphones.
At its core, Arctop’s mission is to enhance human life by making brain-computer interface technology widely accessible. From improving focus and productivity to enabling intuitive interactions with machines, Arctop is laying the groundwork for a future where our relationship with technology becomes more human, more empathetic, and more seamless.










